Scaling Baby & Children
brands online since
2017
Scaling Baby & Children
brands online since
2017
Our Team
Michelle and Dan, a husband-and-wife duo, bring over 8 years of experience in the digital marketing space.
After founding, scaling, and successfully exiting Consciously Baby—a brand that surpassed the 7 figures mark—they’ve dedicated themselves to helping other founders grow by sharing their expertise and proven strategies.
They now have extensive experience across various categories in the baby and children’s space, including fashion, footwear, feeding, and strollers—and their portfolio continues to expand.
If you have a baby or children’s brand and are ready to scale beyond your current limits, reach out to them today. They believe every founder should have a network of experienced founders who’ve walked the same path and are here to help.
Our Team
Michelle and Dan, a husband-and-wife duo, bring over 8 years of experience in the digital marketing space.
After founding, scaling, and successfully exiting Consciously Baby—a brand that surpassed the 7 figures mark—they’ve dedicated themselves to helping other founders grow by sharing their expertise and proven strategies.
They now have extensive experience across various categories in the baby and
children’s space, including fashion, footwear, feeding, and strollers—and their portfolio continues to expand.
If you have a baby or children’s brand and are ready to scale beyond your current
limits, reach out to them today. They believe every founder should have a network
of experienced founders who’ve walked the same path and are here to help.
Case Studies
Case Study: Scaling a Children’s Fashion Brand to $992K in One Year
Challenge:
The brand wanted to significantly grow revenue while maintaining a lean advertising budget.
Solution:
We developed a strategic approach to paid advertising, focusing on:
- Targeted Campaigns: Leveraged data-driven insights to pinpoint the right audience.
- Compelling Creative: Designed engaging ad content that resonated with parents and caregivers.
- Ongoing Optimization: Regularly analyzed and adjusted campaigns to maximize performance.
Results:
- Revenue: $992K
- Ad Spend: $64K
- ROI: 10x=
By combining a strategic ad spend with creative expertise, we scaled the brand to nearly $1M in just 12 months.
Case Study: Rapid Growth for a Baby Feeding Brand
In just 30 days, we achieved a 60% increase in top-line revenue for a baby feeding brand without increasing their ad spend. By refining their paid advertising strategy, we focused on optimizing audience targeting, enhancing creative content, and consolidating ad account structure with manual bids. This approach maximized every dollar spent, driving significant growth while maintaining efficiency.
Case Study: Doubling Revenue for a Children’s Fashion Brand
In just 30 days, we helped a children’s fashion brand achieve a 100% increase in top-line revenue—all without increasing their ad spend. By optimizing their paid ad strategy, refining audience segmentation, and refreshing creative assets to better resonate with their target audience, we maximized the effectiveness of their existing budget. This strategic approach delivered incredible growth while maintaining cost efficiency.
Case Study: Scaling a Children’s Footwear Brand to Acquisition
Challenge:
Grow revenue year-over-year while maintaining profitability and positioning the brand for acquisition.
Solution:
We implemented a strategic mix of paid advertising, email, and SMS campaigns, paired with data-driven optimization to drive consistent growth. By focusing on profitability and scaling sustainably, we ensured long-term success.
Results:
- Achieved 100% YoY top-line revenue growth since 2019.
- Maintained profitability throughout the scaling process.
- Successfully culminated in a brand acquisition.
working with us?
Founder-to-Founder Connection:
Tailored Strategies:
Our solutions are uniquely designed to match your goals and connect with your audience.
Results-Driven Approach:
Every campaign we run is designed with your ROI in mind.
Founder-to-Founder Connection: We’ve been in your shoes and understand the challenges of building and growing a brand.
Tailored Strategies: Our solutions are uniquely designed to match your goals and connect with your audience.
Results-Driven Approach:
Every campaign we run is designed with your ROI in mind.
Our Services
Paid Ads Management:
Meta Ads
Profitable scaling
Creative Strategy
daily slack communication
weekly status meeting
Creative Design:
10-15 weekly scroll stopping creative designs
New angles/hooks tested weekly
Messaging + positioning strategies
Creative analysis breakdown
Email & SMS Management:
Email & SMS strategy development
Campaign planning and execution
Automated flows
Our Services
Paid Ads Management:
Meta Ads
Profitable scaling
Creative Strategy
daily slack communication
weekly status meeting
Creative Design:
10-15 weekly scroll stopping creative designs
New angles/hooks tested weekly
Messaging + positioning strategies
Creative analysis breakdown
Email & SMS Management:
Email & SMS strategy development
Campaign planning and execution
Automated flows
Check out some of the top performing
ads and email campaigns
that have helped our clients scale and achieve their goals!
Check out some of the top-performing
ads and email campaigns
that have helped
our clients scale and achieve their goals!
Ads
1.
2.
3.
4.
Emails
1.
2.
2.
2.
sets us
Founder-to-Founder Connection:
Tailored Strategies:
Our solutions are uniquely designed to match your goals and connect with your audience.
Results-Driven Approach
Every campaign we run is designed with your ROI in min
Here are just a few of the baby
and children’s brands
we’ve helped scale!
We have been lucky enough to work with cool folks & amazing brands.
Check out testimonials from
founders like yourself
Wild Wawa
Mica - Founder
Daniel has transformed our Ad campaigns! Incredible ROI and seamless optimization. Highly recommend!
Yeah Baby Goods
Brent - Founder
Daniel has been an absolute
Daniel has been an absolute dream to work with. He manages all of our paid advertising and we have seen solid results!
Here are just a few of the baby
and children’s brands we’ve
helped scale!
We have been lucky enough to work with cool folks & amazing brands.
Check out testimonials from founders like yourself
Wild Wawa
Mica - Founder
Yeah Baby Goods
Brent - Founder
FAQ’s
1.How does the pricing model work? How clients usually pay you guys? For paid ads management, we offer a performance based model. For creative design, email, and SMS services, we provide a flat monthly rate.
2. Do you guys specialized in a specific Country/Market? Our primary focus is the US and Canada, but we also work with AUS, UK, and EU.
3. How many brands do you guys work with right now? As of now, between 6 and 10.
4. How big your team? 3 including us.
5. Where are you guys located? Southern California.
6. Is there still a way that we can be involved in that process and kind of start to see and understand what’s going on and how it’s working? In our meetings, we provide detailed updates on progress, ensuring you understand every step of the process. We share feedback on upcoming strategies, top-performing creatives, budget allocation, and more—all with full transparency.
7. How often do you meet with clients? Weekly or bi-weekly check-ins with direct contact via Slack, text, or WhatsApp. Reach out anytime, and we’ll respond within a day. Plus, we’ll share feedback and ideas to support you actively!
8. What sort of ad spend do you think I would need to start? We typically start at $100/day for the first week if you’re just getting started.
9. How hands on are you guys? You like go in and tweak the ads on a daily basis? We take a hands-on approach, monitoring progress daily and making adjustments as needed.
10. Do you help us with maximizing different goals that we have as far as Black Friday, and like product launches and stuff? Absolutely! For holidays, giveaways, and new launches, we collaborate to strategize for the best results. By now, we’re experts in seasonal trends and know exactly what to do throughout the year.
11. I’ll have access to all the data and the numbers and all the stuff in the ad manager? Yes, the data belongs to you. We don’t keep any of it. We run everything under your account. Not ours.
12. Who’s mainly running the ads? Daniel only.
13. Do you handle creatives completely? Or do you take an input from the brand on the direction they would like to go with the creative part of it? Depending on your chosen service, we can create the creatives for you or use the ones you provide. Either way, we’ll always share feedback and examples of what works best to help guide your strategy.
14. Do you guys only do ads? We offer 3 services: Paid ads management, Creative designs, Email and SMS management.
Let's chat!
Or WhatsApp Us: +1 561-808-9840
For serious inquiries only. Let’s turn
your vision into results!
Let's talk!
Or WhatsApp Us: +1 561-808-9840
For serious inquiries only. Let’s turn your vision into results!